Sorry

Website that teaches you how to give better apologies

An interactive, completely private, locally-cached web app that teaches you the rules for writing a healing apology - while helping you craft one.

WHY   

It’s hard to say sorry, and even harder to do it right. An apology can be a gift for the person you've hurt, yet often we invalidate our own efforts to apologize by burdening the receiver with our emotions (“I feel terrible”), asking for anything in return (“Please forgive me”), or explaining our actions (“I didn’t know”) . 

I was inspired by Brené Brown and Harriet Lerner’s research (Brown, 2020) into the effects of apologizing, which showed that skillful apologies can be a valuable tool for building and repairing relationships. I found their insights helpful, but hard to remember. As a narrative technologist, I thought that an interactive digital tool would be a better platform than a linear medium, like Brene’s podcast, for delivering the training. 

We distilled the core components of a psychologically healing apology into a step-by-step process, then built a mobile and desktop web app in ReactJS that is free to use and easy to start.

CREATIVE TEAM   

Creative Directors

Wyatt Roy and Luis Zanforlin

Lead Developer

Gordon Lanza