SOLS makes 3D printed orthotics that are custom-fit for every customer. They tailor every shoe to your foot. We wanted to bring humanity to a product that feels like it’s out of a sci-fi movie. Why are shoes that fit incredible? Because of the things you do in them. Like, live. We decided to follow one girl, based on a real friend of ours, through her life’s ups and downs. Because no matter where you’re going, your feet are taking you there. Look after them.

Innovation: whereas other agencies made startup launch videos that describe product features, our human-centered approach focused on the emotion, story, and shared life experience to communicate the value proposition of the product.

Role: Creative director, editor.