SOLS makes 3D printed orthotics that are custom-fit for every customer. They tailor every shoe to your foot. We wanted to bring humanity to a product that feels like it’s out of a sci-fi movie. Why are shoes that fit incredible? Because of the things you do in them. Like, live. We decided to follow one girl, based on a real friend of ours, through her life’s ups and downs. Because no matter where you’re going, your feet are taking you there. Look after them.

Whereas other agencies made startup launch videos that describe product features, our human-centered approach focused on the emotion, story, and shared life experience to communicate the value proposition of the product.

Role: Creative director, editor.