Athletics Canada

A short film televised in Canada nationwide during the Paralympics to inspire and recruit the next generation of Canadian para-athletes.

People with “growth mindset” interpret their failures as proof that they need to work harder. People with a “Fixed Mindset” attribute their failures to not being smart/fast/good enough, fixed qualities that can’t change. Research shows that people can be shifted to a growth mindset relatively easily, by being exposed to messaging that demonstrates how the growth mindset operates. The video was broadcast to 7.2 million people during the 2016 Paralympics.

Role: Creative team, cinematographer.